• Raise awareness of the value and benefits of ultrasound among patients, health care providers, and insurers

  • Provide ultrasound education and evidence-based guidelines for health care providers

  • Educate insurers about the cost savings and patient benefits associated with performing an ultrasound study when scientific evidence supports its potential effectiveness compared to other imaging modalities

  • Educate patients about the benefits of ultrasound as the appropriate imaging modality for their care

  • Encourage the incorporation of ultrasound into medical education